Scandinavian Fashion - Under-the-Radar Brands to Know
There are, however, a few common traits that are prevalent in a Scandinavian clothing company. They each develop a strong style identity, whether bold and fashion-forward like ROTATE or understated and wearable for every day like Mads Norgaard.
Nordic style clothing has a reputation for being urban in style, monochromatic and minimalist. Perhaps this is due to the international fame of Swedish brand Acne Studios. But several playful and flamboyant Scandi fashion brands exist and they are not afraid to use color and bold prints to express themselves. Notable labels include Ganni, pictured, and Stine Goya.
It makes sense for outerwear brands to flourish in Sweden and Denmark, considering the harsh winters they endure. Rains make ultra-sophisticated waterproof raincoats, and Saks Potts quickly garnered attention for the number of celebrities spotted wearing its long leather foxy coat.
Baum und Pferdgarten is a Danish fashion house making modern, stylishly cut womenswear using unique prints. For the style-maker.
custommade is the Danish label creating clothing for modern women to feel empowered with a certain nonchalance.
Hofmann Copenhagen represents a cool sophistication for modern women. The clothing label aims to create affordable high-quality pieces.
Danish label Mads Norgaard Copenhagen is where you'll find a core collection of classic pieces among its seasonal collections including unpretentious, wearable clothing with a modern edge.
Nunoo is a Copenhagen-based brand bringing us handbags with Scandi style at at affordable price. The label's first Alimakka bag, featuring two pockets, was a big hit in Denmark.
For Organic Basics sustainability is their core mission. The Danish brand is careful about their textile and factory choices and designs for simplicity and function.
ROTATE birger christensen is a Copenhagen-based clothing brand making strong and sensual pieces. You'll find boxy eveningwear with short hemlines.
Saks Potts is the Copenhagen brand known for its signature foxy coat, made with lamb leather and fox fur trims. The label's coats are designed to brighten up dreary winters and reflect the wearer's personality. Spotted on celebrities like Lady Gaga and Rihanna.