Worn-In Vintage Style Denim Brands Making Perfectly Soft Jeans

Vintage denim can be characterized as worn-in. The older your jeans look the more authentically vintage they are.

It takes years of skills to master a pair of brand-new un-worn jeans that look vintage. So how do these brands do it and what should you look for in a good quality vintage denim item of clothing?

AGOLDE is at the forefront of vintage denim finishes. The brand turns to the latest sustainable technologies, like ozone machines, to fade its denim. Ozone uses the same technology as that formed naturally during a lightning storm to give denim that worn-in look without the use of hot water or bleach.

A surprising number of vintage denim brands recycle discarded textiles to reconstruct brand new clothing. You can't argue with the authenticity of that! Labels that have turned to this initiative have sustainability as their core value. Look to labels E.L.V. DENIM, Boyish (pictured), and RE/DONE for inspiration.

Authentic vintage denim features to look for include light blue tones, soft and supple fabric, and fading in all the right areas like the knees and bum.