Japanese street fashion has been through many distinct phases including the high school uniform look, which was one of the more controversial styles. One of the major street fashion trends for the country in 2020, as voted for by Japanese women's magazine Mery, was the 90s inspired sporty goth style called "Peeps". The basic interpretation of the style is all-black outfits with one distinct color pop. Purple and animal prints are particularly prevalent.
Despite the street style trend of the moment, one thing that Japanese women's clothing brands are well known for is their innovative modern silhouettes. Many incorporate asymmetrical cuts, interesting cut-outs and uneven hemlines. Look to Japanese brand Toga Pulla for continuing to push the envelope with unusual designs.
Adeam is a luxury women's clothing brand out of Japan that is known for expert tailoring. Despite the labels classic cuts, the brand still manages to incorporate similar unexpected features like tie-closure sleeves and drawstring shoulder ties.
Another stand-out in the Japanese fashion world is its denim. It is lauded by denim enthusiasts as being the best in the world due to its use of premium fabrics and natural dyes. Look to Moussy Vintage for a taste of cult Japanese denim.
Whichever Japanese designer you find, you can be sure to create a look that is one-of-a-kind. Read on to discover some excellent Japanese women's clothing brands.
ADEAM is the Japanese luxury label that creates classic and expertly tailored women's clothing. Fans include Michelle Obama and Oprah.
EDWIN is a pioneering Japanese jeans brand known for cutting-edge denim finishes. It chooses to work with the only B-Corp certified apparel manufacturer in Asia which balances purpose and profit.
MOUSSY VINTAGE is a popular Japanese brand that makes expertly distressed, vintage-style denim clothing, all made in their home country.
Toga Pulla is the Japanese label by designer Yasuko Furata known for imaginative modern cuts. Beloved by the cool-girl-set like Chloe Sevigny.