Founded in 2012 and based in San Francisco, lingerie brand True & Co is dedicated to creating soft and supportive bras for every body shape. The brand crowdsourced real women's opinions to inform its product development.
True & Co's Scoop Neck Adjustable Strap Bra is the brand's best-seller with five stars from over 500 reviews. Its smooth and soft body-contouring fabric means incredible comfort and a great fit.
True & Co supports various charities. It supplies bras and underwear to women in need via I Support the Girls, and helps Keep a Breast promote breast cancer awareness.
Harper Wilde makes everyday bras with comfort and fair prices at its center. Find a core selection of unfussy styles for daily life.
Parade specializes in seamless, ultra-soft, no-frills underwear for women. Available in bright colors, find inclusive sizing, recycled fabrics, and lightweight support.