s-joon-bags
 
S.Joon
S.JOON is a British leather handbag brand known for modern and innovative shapes. Find minimalist, sculptural styles, with names like Milk Pail, Tulip and Teardrop, crafted by skilled Italian artisans using high-quality Italian leather.
 
Where to shop
 
s-joon-bags

 


Background

Iranian-British designer Sahar Asvandi founded S.JOON in 2017. The brand's name combines S from Sahar's name with Joon (pronounced jân), the Persian word for endearment. Sahar joined NET-A-PORTER's prestigious Vanguard mentorship program in 2020.

Known for

The Tulip Tote Bag, inspired by S.JOON founder's engagement, was picked by Who What Wear as a bag that would be seen on the arms of fashion editors in 2021.

Initiatives

All S.JOON handbags are crafted by skilled artisans in Italy using the highest-quality Italian leathers.


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