Iranian-British designer Sahar Asvandi founded S.JOON in 2017. The brand's name combines S from Sahar's name with Joon (pronounced jân), the Persian word for endearment. Sahar joined NET-A-PORTER's prestigious Vanguard mentorship program in 2020.
The Tulip Tote Bag, inspired by S.JOON founder's engagement, was picked by Who What Wear as a bag that would be seen on the arms of fashion editors in 2021.
All S.JOON handbags are crafted by skilled artisans in Italy using the highest-quality Italian leathers.
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