Background
Filipino native Josie Cruz Natori founded her namesake lingerie label Natori in New York in the '70s. The brand has expanded from its bestselling bras to sleepwear, lounge, swimwear, and athleisure.
Known for
Natori is known for its bestselling everyday contour Feathers Bra that is known to be ultra-comfortable. It garnered cult status after being worn by celebrities like Lady Gaga. Natori melds an east-meets-west aesthetic and often incorporates oversized prints into her collections.
Initiatives
Natori donates 1% from each purchase to a charity of your choice. The brand supports organizations that empower women and fight racism and inequality.
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