natori
 
Natori
Natori's great bras sit perfectly between sexy and functional. The cult Feathers bra was worn by Lady Gaga. The brand now offers womenswear.
 
Where to shop
 
natori

 


Background

Filipino native Josie Cruz Natori founded her namesake lingerie label Natori in New York in the '70s. The brand has expanded from its bestselling bras to sleepwear, lounge, swimwear, and athleisure.

Known for

Natori is known for its bestselling everyday contour Feathers Bra that is known to be ultra-comfortable. It garnered cult status after being worn by celebrities like Lady Gaga. Natori melds an east-meets-west aesthetic and often incorporates oversized prints into her collections.

Initiatives

Natori donates 1% from each purchase to a charity of your choice. The brand supports organizations that empower women and fight racism and inequality.


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