Hanky Panky is an iconic made-in-the-USA lingerie brand founded by Gale Epstein in 1977. The label began with Gale's first bra-set that she made for her friend from embroidered handkerchiefs. That set is now part of the permanent collection at the Metropolitan Museum of Art.
Hanky Panky is famous for inventing the thong in 1986. The brand's bestselling Original Rise Thong is made from its ultra-comfy signature lace fabric and is labeled the World’s Most Comfortable Thong®. The brand sells a thong every 10 seconds around the world.
Since 2017, its employees own Hanky Panky. The brand started Lingeriecycle® in 2018 to recycled bras and panties into fibers for carpet padding. It uses organically grown cotton sourced domestically from Southwest USA. Its cotton knit fabrics are knitted, dyed, and finished on America's East Coast using eco-friendly dyes.
Elma specializes in petite-fitting bras for small breasts. Find handmade designs with no underwires or push-ups, featuring lace and appliqué.
Araks is known for its simple stretch lace and silk chiffon soft cup bralettes. The brand's fit is well-suited to small breasts with a separate D-cup range available.