dl1961
 
DL1961
DL1961 make denim clothing from ethically sourced, premium cotton. The brand practices conscious, sustainable practices in its own Pakistani mill to minimize water usage.
 
Where to shop
 
dl1961

 


Background

The formidable family-run denim business, DL1961, started in 2008. Based in New York, the brand is known for innovative fabric technology and eco-friendly manufacturing. Zahra Ahmed took over as CEO from her mother in 2019.

Known for

DL1961's pioneering denim jeans made with Instasculpt, a high-retention stretch denim designed to lift, sculpt, and flatter your figure, are the brand's bestsellers.

Initiatives

DL1961 is a vertically integrated company and owns its factories in Pakistan. The company's sustainable initiatives are at the center of how the brand operates.


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