cuup-underwear
 
CUUP
CUUP is a lingerie brand designing simple, elegant bras that are uniquely unlined and made with a single layer of high-performance fabric. Made with real bodies in mind and available in 40 sizes.
 
Where to shop
 
cuup-underwear

 


Made in
China

Origin
USA

Price
Affordable

Specialty
Lingerie

Style
Minimalist

Background

Kearnon O'Molony and Abby Morgan founded the New York-based lingerie label CUUP in 2017 to offer a wider range of bra sizes that were truly inclusive and well-fitting.

Known for

CUUP is known for offering just five simple minimalist bras in a wide range of sizes from A to H. The brand focuses on creating the perfect fit, carrying out significantly more fittings than average lingerie brands. The brand now offers a minimalist swimwear range that is modeled off its bestselling bras.

Initiatives

CUUP lingerie is made in China, partnering with a vertically integrated intimates manufacturer.


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