CUUP is known for offering just five simple minimalist bras in a wide range of sizes from A to H. The brand focuses on creating the perfect fit, carrying out significantly more fittings than average lingerie brands. The brand now offers a minimalist swimwear range that is modeled off its bestselling bras.
CUUP lingerie is made in China, partnering with a vertically integrated intimates manufacturer.
Parade specializes in seamless, ultra-soft, no-frills underwear for women. Available in bright colors, find inclusive sizing, recycled fabrics, and lightweight support.
Harper Wilde makes everyday bras with comfort and fair prices at its center. Find a core selection of unfussy styles for daily life.