Background
Emily Bendell founded Bluebella in 2005 with a vision to create fashion-led luxury lingerie to empower women. Emily's multi-award-winning team designs uniquely modern pieces each season.
Known for
The daring and strappy black Emilia bra is the brands bestselling bra. For classic nightwear, the black Claudia pajama set, reminiscent of the silky one worn by Coco Chanel, is also a top seller.
Initiatives
Bluebella partners with EcoCart to understand the carbon cost of each shipment which it then offsets via contributing to initiatives for tree planting. Bluebella is a SEDEX member which empowers responsible supply chains.
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