BB Dakota
BB Dakota specializes in wear-anywhere clothes for the modern It girl. Expect well-made, fun options at an affordable price point.

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Founded in 2005 by Gloria Brandes, California-based BB Dakota sold in e-tailers for the first decade with no marketing. In 2019 the brand was sold to Steve Madden to jumpstart its foray into apparel.

Known for

BB Dakota is the go-to brand for festival season with its range of mini party dresses often worn at Coachella.


Steve Madden, parent company of BB Dakota, established a sustainability strategy and roadmap in 2019. It joined the United Nations Global Compact to adopt and report on its sustainable and socially responsible policies.