Founded in 2005 by Gloria Brandes, California-based BB Dakota sold in e-tailers for the first decade with no marketing. In 2019 the brand was sold to Steve Madden to jumpstart its foray into apparel.
BB Dakota is the go-to brand for festival season with its range of mini party dresses often worn at Coachella.
Steve Madden, parent company of BB Dakota, established a sustainability strategy and roadmap in 2019. It joined the United Nations Global Compact to adopt and report on its sustainable and socially responsible policies.