Background
AYR (All Year Round) was founded by Jac Cameron and Maggie Winter in 2014. The friends wanted to offer an antidote to fast fashion by creating affordable, season-less basics for women. Karlie Kloss and Crissy Teigen are counted as fans.
Known for
The French Fry, the loose-fitting striped t-shirt with Parisan flair is AYR's bestseller. AYR playfully names the tee French Fry because they are just like fries - you can't have just one.
Initiatives
AYR creates quality seasonless clothing designed to wear for years. The brand shuns trends, and its capsule collection minimizes waste. The brand No. One inspiration is strong, smart women of purpose.
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