British brand A.W.A.K.E MODE, which stands for All Wonderful Adventures Kindle Enthusiasm, started in 2012 by Natalia Alaverdian, former fashion director of Harper's Bazaar Russia. The label has been worn by Kim Kardashian and fellow Russian Miroslava Duma.
The distinctive aesthetic of A.W.A.K.E MODE is its deconstructed tailoring, pleating, and cinched in waist.
A.W.A.K.E MODE is careful in its choice of textiles used in its collections and is committed to never using fur, skins, or feathers. The brand sources Italian eco-vegan leather and uses GOTS certified organic cotton and linen, TENCEL, and recycled polyester.