ag
 
AG
AG is a pioneering sustainable denim brand founded by Adriano Goldschmied and Yul Ku in 2000. Expect to find premium jeans with top-notch construction and fit.
 
Where to shop
 
ag

 


Price
Midrange

Specialty
Denim

Style
Classic

Background

Coined the Godfather of denim, Italian designer Adriano Goldschmied founded a string of denim labels like AG (with Yuul), Diesel, Agolde, and Goldsign. His passion for textile innovation brought us premium denim as we know it today.

Known for

AG's collection of Core Classics is where you can find the brand's timeless silhouettes designed to never go out of style. Find bestselling denim and basics for women and men.

Initiatives

AG's sustainable initiatives are continually evolving. The Jean of Tomorrow collection uses traceable organic cotton blended with hemp. It recycles wastewater, has solar panels, and upgraded to eco-friendly lasers at its factories in Los Angeles and Mexico.


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