Background
Tunisian-French designer Jean Touitou, founded Parisian label Atelier de Production et de Création (A.P.C.), in 1987 with menswear which he refined to unisex thanks to women's interest. Jean and his wife Judith remain at the helm.
Known for
The Geneve Bag is one of A.P.C.'s classic crossbody styles that is part of its permanent collection due to its popularity. Made from Spanish calf leather. A.P.C. clothing is well recognised for its minimalist masculine silhouettes.
Initiatives
A.P.C. is a brand that has built its foundations on quality trans-seasonal clothing that lasts. The French brand's aesthetic is minimalist, functional, and designed to be worn.
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