What we stand for
Consumer-driven discovery is dead. Instead, complex algorithms tell us what we should buy. We're not okay with that.
How do we discover brands that lead with mission-driven values, quality manufacturing, and innovative design? It's not easy. That's why we started When I Shop to answer that question.
Traditional product-first e-commerce shopping platforms don't tell us the stories and values behind the brands. We want to know the backstory so we can buy better.
If you want to discover similar brands made in the USA, you can do that on When I Shop. If you want to refine your search for handbags that use recycled materials, you can do that too.
Use When I Shop to discover with intention, be informed, and shop with purpose.
Suzanne Barker & Max Loddo
Align with brands that support your values and your identity
Here's how we categorize brands so you can discover what brands excel at, how they work, and where they manufacture.
Use the Refine button in the menu to explore the power of consumer-driven discovery.
We tag brands with concentrated expertise. They may have expert craftsmanship working with materials like leather or denim or create products in specific niches like activewear or knitwear.
Know where brands are making their product. We advocate full transparency around the country of manufacture so consumers can make informed purchasing decisions.
We help consumers find brands that align with their style and the occasion they are buying for. Navigate across the brand directory by honing in on statement style dresses or casual style for weekend lounging.
It's always a challenge to find brands that support and celebrate your shape. We make it easy to find brands that are size-inclusive by tagging them with plus-size, petite, and maternity.
Price point is everything when making a purchase. We help consumers navigate relevant brands by tagging exclusive designers with the luxury label.
We highlight brands working towards more sustainable and ethical manufacturing. We tag brands using recycled materials and those supporting talented artisans with handmade skills.
Please email me, Suzanne, When I Shop’s co-founder, at firstname.lastname@example.org.